Honestly, Is there a life without a fashion?
As we hit the halfway point of 2019, fashion brands are making billions of dollars by making and breaking some of the fashion world’s top rules.
The creative directors behind these top brands are the real game-changers. They are the Aristotle, Socrates, and Steve jobs of the business. The job: To make the brand reach the top by pushing the boundaries of innovation and style.
Today, I want to talk about these larger than life brands, their beginnings, and their fashion formula. Their financial numbers speak volumes about them. Their aggregated revenue far exceeds the total GDP of some developing countries.
So without any further due, let us jump right into the world of fashion in search of the top brands that are shattering the world with their artistic, fashion sense.
This French fashion brand was launched by Coco Chanel in 1909. This 110-year old brand is a reflection of Coco Chanel’s artistic mastery and love with fashion aesthetics.
Chanel’s Double C logo is a fashion symbol in itself. If you are a fashion brand, you can probably learn some valuable lessons from this one. Talk to your logo digitzing service provider to come up with interesting ways to brand your products.
This women fashion brand enjoys a top position in Haute-couture culture. Probably because they have rolled into every fashionable product.
For example, their scent “Chanel No. 5” is one of a kind in the fragrance industry.
Do you remember the little black dress? This company is credited for shattering the fashion world when Coco Chanel invented this masterpiece in 1920. This simple and small dress is still a heartthrob for evening and cocktail parties.
Chanel made $11 billion last year. Virginie Viard, the current artistic director, learned a lot while shadowing their famous creative director Karl Lagerfeld for 30 years. No wonder, Chanel is continuing to push the industry forward with some of the great products.
2. Louis Vuitton (LV)
LV is by far the most luxurious fashion brand in the world. If you haven’t heard their name, chances are you have not dived deep in the fashion world.
The founder, Louis Vuitton, had a very humble beginning. He apprenticed at a box maker in Paris. This is where he learned the craft and made the company a fashion symbol. LV is now worth more than $10 Billion.
Virgil Abloh, the recently hired creative director of the company, is creatively leading forward the brand’s legacy as a fashion-forward brand. The brand is beautifully expressing its unique style infused with spirit, innovation, and edgy designs.
LV’s is known for its trendy women totes, handbags. The world of Louis Vuitton is also filled with fragrances, backpacks, accessories, ready to wear, sunglasses, and various other products to style up the lifestyle.
LV’s strong brand is built upon values. In partnership with UNICEF, they are helping children stuck in a vulnerable situation in countries like Mozambique, Malawi, and Zimbabwe. The effort named “Silver Lockit Campaign,” has raised seven million euros and provided lifesaving vaccinations to 540,000 children till now.
This Italian fashion brand is streetwear hit. Mario Prada founded the company in 1913 in Milan, Italy. Interestingly Mario thought that women should stay away from the business affairs. Unexpected turn of events found his own daughter Miuccia Prada leading the company in 1970 as a fashion designer.
This brand is now known for its leather handbags, travel accessories, shoes, ready-to-wear, perfumes, and other fashion accessories and made $3.91 billion in 2016 alone. The logotype radiates a high-end brand class, and they proudly digitize logo to place it beautifully in fabrics, shoes, and bags.
They reinvented their nylon accessories, which were positively picked up by their fans. This pushed them up in the lyst’s list of top fashion brands.
Parada enjoys a cult following due to their intellectual and minimalist style. They gracefully elevated this brand personality through their worldwide flagship general stores.
Another Italian brand which is a complete fashion house of brands. Founded by Guccio Gucci in 1921. Interbrand’s 2018 best global brand ranking values its brand worth up to $12 million. Their last year’s revenue ($7 billion) reflects its brand strength.
The current creative director Alessandro Michele is a fashion enthusiast himself who is turning the already famous brand into an idiosyncratic fashion symbol of the industry. His Instagram feeds are a treat for art lovers.
The brand’s focus on digital marketing has paid returns big time. According to the lyst, Gucci is on a head to head competition with another fashion brand “off whit” for the fight of the top spot in the most searched list of fashion brands.
The company logotype is the head of Medusa – a monster according to Greek mythology.
Versace is a brainchild of the creative genius Gianni Versace. From designing to retailing, he took the brand to a whole new level. This was and still is the “Rock n Roll” brand for Hollywood celebrities.
The brand is credited to design dresses for Michael Jackson and Elton John and Elizabeth Hurley and Jennifer Lopez. Elton chose Versace to design his stage costume and album cover costumes in 1992.
Donatella Versace, sister of Gianni, is now leading the creative vision of the company as a Vice President and Artistic Director. Under her leadership, the brand is attracting, men, women, young and mature with loads of their masterworks.
For men and women, they produce a wide variety of clothing, bags, shoes, and fashion accessories. Their children range covers boys and girls between 4 -14 years old.
Versace is home to some of the world’s amazing fragrances. Yellow Diamond, Bright Crystal, Oud Central, Eros Flame, and Pour Homme are some of those perfumes that take you to another world.
The London-based brand has turned 163 years old. Burberry has now turned into a high-end fashion brand.
Their fashion house made a revenue of $2.7 million by selling coats, ready-to-wear outerwear, fashion accessories, fragrances, sunglasses, and cosmetics.
British film icon and humanitarian is credited for the promoting the famous trench coats. So much so that it is now considered their flagship product. The brand is also known for its trademark fabric Gabardine. This fabric is exceptionally breathable and waterproof.
Their classic outerwear pieces are a British Identity. The brand uses traditional woven patterns and slick tailoring to make its apparel stand out from the crowd.
These luxury fashion brands have exploded the fashion industry. The battle for the crown of these brand is helping the industry in the long run.
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