French are credited for the major portion of the huge haute couture found in the world today. They take the word so seriously that they have a regulating commission called “chambre syndicale de la haute couture.” This commission allows only selected fashion brands to label themselves as Haute Couture.
Through haute couture culture, started in the 19th century, the boring clothes rebirthed themselves to turn into beautiful tailor-made dresses. In came style, color, individuality, apparel decoration, haute embroidery.
Your clothes don’t just hide your body; they carry your unique fashion symbol in them.
French fashion revolution is so profound that you cannot equate them out in fashion discussion. Today, we are going to take a jab at the top French fashion brands that completely revolutionized the fashion world.
1. Louis Vuitton
If you have anything to do with fashion, you cannot help but recognize LV brand.
Louis Vuitton and its legendary monogram or customized fabric bag is the most powerful fashion brand in the world. But did you know, these are also the first two letters of the group LVMH, number one worldwide luxury.
The Chairman and CEO of LVMH, Bernard Arnault, gathered the world’s top fashion brands to make it a giant fashion brand. He also made a fortune doing so and became the second richest man in the world recently.
Originally a leather goods brand specializing in trunks, Vuitton has become one of the strongest symbols of luxury and quality over time. It was even ranked in 2015 among the 15 most influential brands in the world!
Imagine this: How would a golden LV logo embroidered on black apparel, through embroidery digitizing process, look like?
An artistic masterpiece.
That’s something to be proud of.
Karl Lagerfeld, the man behind the aesthetics of Coco Chanel products, was the most sought after in the industry. After his death in Feb 2019, his successor Virgie Viard, also shadowed him for 30 years, is calling the shots now.
The brand started its operation more than 100 years ago, stayed relevant with ever-increasing customer demand. Today, Chanel’s signature style, class, and quality remain on top.
Chanel is credited for introducing the revolutionary “the little black dress” and the perfume “Chanel No 5” which was quickly embraced up by women. Now, this perfume is the holy grail in the perfuming world.
Chanel’s logo, two interlocking Cs, are worshipped by women. Chanel knows it too. The digitize logo can be seen on bags, shoes, jewelry, and also on every customer touchpoint.
Led since 1985 by the emblematic Bernard Arnault and holding 41% of the LVMH Group, the house founded by Christian Dior has become one of the largest luxury brands in the French. But it is in the United States that it gained its notoriety after the second world war, before a symbol of daring and chic.
This huge fashion house has also become a must for the most promising young couturiers, from Yves Saint-Laurent to John Galliano, to name a few.
A highly feminine brand, Dior represent the core French fashion culture.
This French brand boasts about its cult following in French perfumes. Dior Homme, Dior Passage Collection, Dior Addict, Cruise collection is home to some of the finest fragrances in the world.
Cartier to fashion is like Rolls Royce for luxury cars.
Pioneer of watchmaking, Cartier is known for the quality watches and jewelry since 1847. Who does not know the Panther Cartier. This collection represents the beauty, elegance and the timeless class of the brand.
Currently, the French fashion brands produce such exclusive watches, sunglasses that every men and woman die to get their hands on them. Although Cartier is a global brand with almost 50% of its sales comes from under 35.
This French brand showed the world that a brand stands on a solid foundation of great quality product or service. It became, in a little more than 175 years of history, a luxury empire that has generated almost 5 billion turnovers in 2015.
Hermes is now the most expensive, high-end fashion brand in the world.
A large luxury house, famous especially for its leather travel trunks, Hermès is present in the leather goods, perfume and watchmaking sectors. It is renowned worldwide with timeless creations such as the Kelly bag or the silk square.
Also, they have focused leather accessories for horse carriages so much so that the official logo still has the image of “Duc” in it. They now specialize in producing leather saddlery.
6. Yves Saint Laurent
Yves-Saint Laurent is undoubtedly the flagship of luxury Kering empire of French magnate François-Henri Pinault, who also owns brands such as Gucci or Balenciaga. This house, long run by Pierre Bergé, who is at the origin of his success with his companion Yves Saint-Laurent, a brilliant designer who disappeared in 2008, gave birth to creations that have become icons of fashion, be it the Mondrian dress or the women’s tuxedo.
Yves arrived in Paris at the age of 17 and had a good fortune to learn directly from the fashion heavyweights like Michele Brunhoff and Christian Dior. After his valuable learning, especially from Dior, he touched everything to turn it into gold, so to speak.
The brand’s success can be attributed to its product diversification strategy. Yves Saint Laurent produces ready-to-wear fashionable dresses, leather goods, shoes, eyewear, skincare, bags, and whatnot.
Givenchy is one of the flagship brands of the new contemporary luxury but also one of the jewels of the LVMH group. Created in 1952 by Hubert de Givenchy, it poked every norm of the Fashion industry. The brand quickly gained an excellent reputation with standard-bearers such as actress Audrey Hepburn or Jackie Kennedy. In 1969, “Givenchy Gentleman” made waves in the fashion world.
It is today a brand that shines everywhere in the world and safely calls itself a haute-couture fashion house. The brand was approached by the Royal family to grace the famous “Harry-Meghan” event with their dress.
Yes, Ms. Meghan wore the elegant Givenchy Haute boatneck wedding gown with a hand-embroidered veil, designed by Givenchy’s artistic director, Clare Waight Keller.
For today’s luxury women and men, these French fashion brands have given a new life to the fashion culture. Now, countless women in the world wear them, or wish to wear them to elevate their fashion formula.
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