We are celebrating earth day since 1970, creating more “green” products than ever before. A vast majority of travelers have now shifted themselves to carpooling for commute, thanks to Uber and Careem.
Still, 80% of our energy comes from fossil fuels, and the atmosphere has more carbon dioxide than ever before. Former United States Vice President, Al Gore, made an astounding keynote speech about climate change and global warming which we almost ignored a decade ago.
The good news is that the public at large has now become more aware and concerned about the Earth and its environment. A survey by Tandberg says that more than half of global consumer prefer to buy from brands that carry green reputation.
Eco-friendly products are not just friendly for the environment, but they appeal more to the millennials customers. They make or break their relationship based on the company’s stances towards the planet.
As a responsible part of the society, businesses are making ‘going green’ their priority. Corporate Social Responsibility demands them to use environmental-friendly, not just products, but also promotional products.
There are varieties of eco-friendly promo products to choose from: tees that can be recycled, Pens and Straws made from bamboo and the reusable coffee cups.
Choose from the list of items, contact the best embroidery digitizers to customize the product and join the ‘Go Green” movement.
1. Recycled Branded T-shirts
Due to their durability, the garment was less of a concern for recycling than, say, plastic. But, recycle tees are here and it can transform the fashion industry. Many blank t-shirt brands have now devised processes that make tees less harmful to our earth.
Alternative Apparel’s sophisticated processes, for example, that use less water usage and non-toxic chemicals. Their Eco-Jersey crew t-shirt contains organic and recycled material.
Another top brand Bella + Canvas boasts about their superior production processes that use 7x less water than others in a facility that is run on solar power.
Did you know? The most owned promotional items by Americans is t-shirt, followed by drinkware, writing instruments and outerwear.
You can distribute your logoed t-shirt during marketing activities in malls, concerts or at a launch event. This promotional item carries a high brand recall value.
2. Bamboo and Reusable Straws
Straws, although initially made from paper, are now made with polypropylene plastic. We are offered at least one straw with a single drink. Imagine how much straw is being used by the world daily. That is a lot of trash and potential litter to dump.
It might be surprising for you to know that 9-year-old Milo Cress launched the “Be Straw Free” campaign in 2011. According to his initial research, Americans use 500 million straws every day. That is enough to fill 46,400 schools.
Interestingly enough, according to Cress, 50 to 80 percent of consumers withdrew from using a straw when offered to do so.
Bamboo straws are here to help. They offer a fun, eco-friendly life without plastics. You can easily brand them by lasering your logo onto them. These reusable straws are easily converted into a drinking straw by an organic process.
Other than bamboo ones, you can use reusable personalized stainless steel straws. Anyone who knows how to digitize a logo can brand them for you.
The only problem is that the consumer has to carry it with them. That is the least minimum that they can do for the Mother earth.
3. Eco-Safe Water Bottle
Bottled water is good for the body, not for the planet. According to the National Association for PET Container Resources (NAPCOR), the recycling rate of Pet water bottles is just 33%. That means they are responsible for a large part of landfills.
Guess what. Water bottles are a status symbol now. They are everywhere. We take them to our office, at the gym, in casual parties, and at sports events.
Consider this as an opportunity to introduce the customized eco-friendly bottles to the world. The stainless thermal tumbler with your logo on it will cut down on trash and waste produced by these bottles. They are great for storing 20 ounces of coffee and only take 1-5 years to biodegrade in a managed landfill.
The famous concave shaped with rubber cap serves travelers well to keep their coffee hot. If you can, give it as a promotional product. Your customers will love you for that.
4. Small Jute Totes
Advertising specialty institute published a Global Advertising specialist impression study in 2016. The study aimed to conduct a cost analysis of promotional products against other advertising media.
The report says that bags generate more impressions in the US than any other promotional items. Specifically, 1000 impression on the spending of every $1.
You doubt this. Try to find a promotional tote in your home or office. There is at least a 50% chance that you will find one.
Now, you don’t have to invest in a giant-sized tote. You don’t want your customers to go for grocery shopping with that bag. Stick to an average size bag that is ideal for holding lightweight fabric, promotional leaflets or small, less bulky items.
Totes made with jute are ideal for the environment. Jute is a vegetable fiber that is easily biodegradable and recyclable. Just like plastic bags, they are durable.
5. Recyclable Notebook and Pen
Imprinted pens, pencils, and highlighters have the lowest cost per thousand impressions. If your customers are mainly older and affluent, this product is your go-to promotional products.
There are a variety of pen made with eco-friendly materials —for example, recycled aluminum pen and highlighters. There is also a bamboo pen that is readily recycled.
A pen and a notebook go hand in hand. Bamboo Notebook or a completely recyclable notebook works wonder on promotional events, seminars, and workshops.
Businesses are coming up with ideas to promote their brand, reach more consumers without compromising on their corporate social responsibility.
A well-chosen environment friendly promotional product is a strong positive statement about your company. Not only that, a survey by GFK America, says Americans are willing to pay more for green products.
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